the work
PRODUCT OPERATIONS, Product management, UX/UI/UXR - JOOR, INC - 2024
As Design Director at JOOR, Inc., I led the redesign of the global navigation system and developed the Opt-in/Opt-out Tool, transforming JOOR's beta testing approach. This user-centered solution reduced disruptions, improved sentiment, and streamlined feature rollouts.
JAY Z DECODED - Droga5 - 2010
I was the UX/UI Designer on this groundbreaking campaign; my job was to design the conceptual model, game logic, and user experience for bing.com/jay-z. Each day, several pages of the book were released (320 pages and the campaign was four weeks long) into the world. To show off Bing’s capabilities, their Maps and Search products were used as the game’s platform. Droga5’s copywriters wrote two clues for each page; then, the clues were shared via Twitter. The answers to these clues were always geographic; inputting your answers into the custom ‘Decoded’ Bing map would get you closer to the location of a page. Once you locate a page, a beacon will appear, marking the page’s location and whether or not you were the first to find it.
New York Magazine, Mashable, Creativity, and many other trade magazines covered the campaign.
There were 1.1B global media impressions.
11.7% increase in visits to Bing.com
3 Gold, 1 Silver One Show Pencils
2 Grand Prix, 3 Gold, 1 Silver, 1 Bronze Cannes Lions
2 D&D Yellow Pencils
Gold Clio Awards
other WORK - 2013
A collection of projects from consulting gigs.
operations consultant - verizon wireless - 2015
Verizon Wireless hired me to solve an interesting problem: “How do we transform our internal production team into an in-house agency?” They had a talented team of visual designers, UX & UI designers, copywriters, and project managers. They also had a record of outperforming the company’s agencies of record. There was a strong argument they were cheaper, faster, and better than the competition, but they weren’t yet operationally organized to start competing in earnest. They needed help creating a foundation, transitioning, and repositioning themselves while managing and executing their current workload.
Pro bono branding work
A collection of branding work I’ve done for causes or friends, or both.