Consuelo Ruybal

CONSUELO RUYBAL
PRODUCT DESIGN TRAILBLAZER & VISIONARY LEADER

With over 20 years of experience in creative problem-solving, I am passionate about achieving the right outcomes. As a seasoned leader, I have guided highly effective design teams and reshaped how companies and their clients tackle design challenges.

WHY? WHY? WHY? WHY? WHY?

If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.
— Albert Einstein

Product Innovation: Unleashing the Magic of Design Thinking

Creating successful products isn't solely about having great ideas; it's about understanding the problem thoroughly—essentially, falling in love with the problem five times. As a product innovator, I have learned to embrace genuine customer challenges, guiding teams to explore these issues deeply to ensure we are addressing the right ones. I utilize the '5 Whys Technique' as my framework, but I prefer the phrase, "Fall in love with the problem five times," to emphasize the importance of deep engagement in product design.

Empowering Product Trios: From Discovery to Success

I empower product design teams to actively engage with challenges, conduct continuous user interviews, uncover valuable insights, and pursue bold experiments. By providing customized templates, processes, and tools, I help keep teams focused and motivated, reducing the risk of burnout. Great teams don't just create good products; when empowered, design teams develop highly successful products.

Breaking Free from the Build Trap: Designing Teams for Success

Do you want to break free from the Build Trap? Are youseeking formal, cross-functional, collaborative teams? Craving Continuous Discovery Habits? I've spent decades building UX/UI/UXR teams from scratch. I create conditions for experimentation, empowerment, and metrics-driven decisions, fostering engagement across all teams and stakeholders. I provide the support,encouragement and mentorship that allows designers to focus on their craft.

Build a great design team, and success follows suit.

Holistic Design Leadership: Nurturing High Performers

Designers are not just problem solvers; they are holistic contributors. With empathy, honesty, and respect, I build and nurture effective design teams. I provide ongoing feedback, celebrating successes and addressing areas for improvement. From daily project work to career mentorship, I create an environment that empowers designers to excel. By removing redundant tasks and ensuring seamless collaboration, I help design teams and products they create thrive.

Experienced Builder and Mentor: Shaping Careers and Cultivating Success

Case studies from my work with JOOR, Pitney Bowes, Verizon Wireless, DECODED, and IBM are available upon request. I've navigated challenges, pioneered solutions, and left a trail of success in my wake. Let's talk about how I can bring this same drive and expertise to your organization.

Consuelo is strongly concerned with building a supportive and welcoming team culture and wants to ensure we are always set up for success.
— Anon, 360 Feedback

CONSUELO (@) CONSUELO (DOT) COM