Consuelo Ruybal

CONSUELO RUYBAL
PRODUCT DESIGN TRAILBLAZER & VISIONARY LEADER

With over two decades of expertise in creative problem-solving, I am dedicated to driving impactful results. As an accomplished leader, I have successfully guided high-performing design teams and redefined how organizations and their clients approach complex design challenges. Leveraging a data-driven approach, I specialize in identifying the most critical problems to address and establishing clear metrics to evaluate success. As an operational designer, I streamline team workflows and empower individuals to enhance their processes with AI tools, fostering innovation and efficiency.

2010-2011 Consulting

BING/JAY-Z DECODED

My role in this ground breaking campaign was to design the conceptual model, game logic and user experience for bing.com/jay-z. Each day several pages of the book were released (the book is 320 pages, the campaign was 4 weeks long.) Bing maps and bing search were used as the game platform. Two clues were written for each page. The answers to these clues were always geographic in nature; inputting your answers into the custom 'Decoded' bing map would get you closer to the location of a page. Once you located a page, a beacon would appear, marking the location of the page and whether or not you were the first to find it. The campaign was covered in New York Magazine, Mashable, Creativity,

WebMD - Symptom Checker

LBi needed a fresh perspective to redesign the WebMD.com Symptom Checker with Body Map. I made it more efficient and easier to use in 2011.

OLD DESIGN

HOME SCREEN WIREFRAME

CONSUELO (@) CONSUELO (DOT) COM