Consuelo Ruybal

CONSUELO RUYBAL
PRODUCT DESIGN TRAILBLAZER & VISIONARY LEADER

With over two decades of expertise in creative problem-solving, I am dedicated to driving impactful results. As an accomplished leader, I have successfully guided high-performing design teams and redefined how organizations and their clients approach complex design challenges. Leveraging a data-driven approach, I specialize in identifying the most critical problems to address and establishing clear metrics to evaluate success. As an operational designer, I streamline team workflows and empower individuals to enhance their processes with AI tools, fostering innovation and efficiency.

Burton House Palm Springs Branding

The Burton House, located in beautiful Sunrise Park, Palm Springs, CA is mid-century vacation rental that was lovingly restored to its 1950's splendor and meticulously decorated for a disco-chic adult getaway experience. The owner had a very inspired aesthetic, and the house a very special place in her heart.

The inspiration

Mid-century modernism was the primary, overall feel, the illustrator Mircea Vasiliu was the style to emulate and the custom-made door knob an element to include. We wanted to continue the idea of a very special welcome. 

sketches

BRANDING APPLIED THROUGHOUT THE HOUSE

CONSUELO (@) CONSUELO (DOT) COM