CONSUELO RUYBAL
PRODUCT DESIGN TRAILBLAZER & VISIONARY LEADER
With over two decades of expertise in creative problem-solving, I am dedicated to driving impactful results. As an accomplished leader, I have successfully guided high-performing design teams and redefined how organizations and their clients approach complex design challenges. Leveraging a data-driven approach, I specialize in identifying the most critical problems to address and establishing clear metrics to evaluate success. As an operational designer, I streamline team workflows and empower individuals to enhance their processes with AI tools, fostering innovation and efficiency.
The first interactive experience I worked on was in 1996 for a small interactive company called c2o. Hachette Fillipaci owned many magazine titles, including Car and Driver and ELLE Magazine. Our clients at Hachette wanted to have an online presence outside of AOL. They had data that showed their biggest audience was teenage boys downloading images of models and they wanted to change that.